![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/acc26a78844623.5cb419361c184.jpg)
ITOYA
How to stand out in an ever-competitive culinary landscape already full of Japanese restaurants? Serving delicious food is certainly essential, but so is a solid and good branding. Itoya, aware of the importance of the latter, approached us to cook it.
In order to visually portray the brand's motto, 'Tokyo in a Bowl', we incorporated the iconic red circle into the logo. It may come off as cliche, but there's more to the red circle: It's modular. It’s applicable in not only the logo but in numerous other things, such as the bowl design or even the typography treatment.
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/779a4d78844623.5cb4239e0353b.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4e048b78844623.5cb08228140bd.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/301a3578844623.5cb0822813989.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/efb60f78844623.5cb419361ba2a.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/78d3c978844623.5cb0822813b97.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f5b30e78844623.5cb0822814b10.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f2995278844623.5cb0822812c8f.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/08dd9178844623.5cb0822812f35.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3ef58f78844623.5cb4239dac139.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/acf71478844623.5cb4239dac3d7.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/83165978844623.5cb0822813255.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2363d278844623.5ce297755ffcf.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4bb39278844623.5cb0822813ebf.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/edb3fb78844623.5cb08228128ec.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/96dba278844623.5d0770e6b989a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f4cd9278844623.5d0770e6b9b64.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/69452b78844623.5cb419361be88.jpg)
![japanese rice bowl circle tokyo donburi restaurant Food indonesia itoya Food & Beverages](https://mir-s3-cdn-cf.behance.net/project_modules/1400/75e89678844623.5cb08228144b1.jpg)
Branding by Thinking*Room
2017
AD. Eric Widjaja
GD. Bram Patria Yoshugi
P. Ritter Willy Putra, Vony Wong