EMINENT
Modern Contemporary Restaurant
‘Eminent’ means ‘excellent and outstanding in a specific field’ and is a ‘Modern Contemporary Restaurant’ operated by professional teams of restaurant staffs comprising sommeliers and chefs who gather in one place with various knowledge, values, and skills. The cuisine offered at Eminent is based on the “Young & Various” concept, and it provides a space for a wide range of customers to enjoy food.
YNL DESIGN has developed a unique and sophisticated high-end brand identity based on the inspiration from the concept of ‘Modern Contemporary Restaurant’ and created a new dining experience for customers.
The minimal wordmark in sanserif typeface, which shakes off the conventional classic atmosphere, creates the moderate and refined emotion while blending into the contemporary dining concept. Letter ‘M’ in ‘EMINENT’ was combined with letter ‘W’ to develop a unique wordmark that hides the word, ‘WINE’ in wordmark.
Also, a motif was developed based on the inspiration from the shapes and colors of the finishing materials used in Eminent such as marble, bronze, and limestone. This motif naturally blends into the restaurant’s interior through various applications such as the design of menu, business card, POP, and so on. In addition, we developed the design for EMINENT’s facade signage, valet signage, and wayfinding signage based on the branding concept and supervised the production.
