LUIGI MURENU FOR KÉRASTASE — LOOK BOOK & STYLE GUIDE
CHALLENGE: Build brand recognition among hairdressers and consumers to establish Kérastase as a luxury styling brand.
SOLUTION: I designed a hardbound, look book to showcase celebrity hairdresser, Luigi Murenu’s bold, hi-fashion looks achieved with Kérastase Nutri-Sculpt styling products. Placed in reception areas of hi-end salons, this book’s grand format wove black and white backstage photography, full color runway looks and powerful quotes for inspirational story-telling.
