A service design solution to bring to life the UK
Shared Parental Leave system, and widen its appeal.
Shared Parental Leave system, and widen its appeal.
A new web identity for the system, approachable and family friendly.
Coherent style flows across devices, providing a uniform and recognisable identity.
This is further enhanced by a below the line outreach. New parents shouldn't have to seek out this information but it should proactively be delivered.