K W O N G
W O H
H I N G
Visitor Center
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"Genuine product, sincere service;
Customer’s first, advice appreciated;
Your support is our driving force”
Customer’s first, advice appreciated;
Your support is our driving force”
S T O R Y L I N E
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Dickson Woo brings anyone who wants to come to go on a
trip to his childhood growing up in a soy sauce factory.
trip to his childhood growing up in a soy sauce factory.
O B J E C T I V E
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To tell visitors about;
the family legacy business,
the hardships of the business and
the family legacy business,
the hardships of the business and
about traditional fermentation,
how they value quality over quantity.
T A R G E T A U D I E N C E
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Children with their parents
The general public
The general public
zone one
M E E T T H E T H R E E G E N E R A T I O N S
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A history lane with an objective of telling visitors the history of the business
from different views of the 3 generations, Dickson's childhood stories, and
zone two
H O W I S I T M A D E ?
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An interactive zone which shows visitors the step by step process
of soy sauce fermentation and ingredients used.
zone three
S E E M Y V I S I O N !
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A zone with 4 binoculars representing the ages of Dickson. Each
binocular shows a Dickson's vision towards the company from an
early age until present time.
zone four
I N B E T W E E N T H E U R N S
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Dickson had lived in the factory since young. He used to play between
the urns sunning area with his cousins. This zone provides the visitors
different stages of fermentation. To be able to see the color change in the
time period and also to know the scent.
