TGIF Stripes Member Rewards
TGI Fridays wanted a new campaign to help increase the Stripes rewards membership program. The campaign launched and successfully drove traffic and increased click-throughs and membership numbers within the first two weeks.
The landing page was bold, vibrant, and offered prospective members the chance to explore current offers and a new recipe every week for the most popular dishes.
Clicking the 'Become a Stripes Member' link presented prospective members with a signup form capturing the required information to become an active rewards member. We opted for a three column layout breaking traditional standards and placed the call to action (CTA) on the left side of the form. User testing and heat map data showed a positive response which added to the success of the campaign.
Clicking the '+Get the Recipe' text present prospective users with a cool recipe and instruction card on how to make the dish. I would have liked to introduce more interaction and allowed users to save the recipe and instruction cards but it wasn't part of the project scope.
I was pleased with the final design for the email campaign. It was engaging, an excellent introduction to the product offering, and visually pleasing. The content was well organized and translated across all devices and email clients.
