Vogon Videos are becoming staple fare in digital media today, but it was a first for Dentsu India, and one of the firsts for Google India.

The level of creativity demanded in Vogon may be fairly low compared to other digital media innovations, but that didn’t stop us from creating a campaign that outdid the few Vogon case studies out there in the Indian market.

For example, someone watching a Marvel trailer, was shown how traveling with a Canon camera could lead to a Marvel-ous trip. Someone watching stand-up comedy was shown a Comedy-of-Errors Trip. Someone watching a documentary was shown a Mind Trip. And so on.