Stryker came to us to launch their new Education campaign. We came up with the idea of 'Electric Learning' and the image of a synapse firing with information. We wanted to give the impression that learning with Stryker is powerful and exciting, keeping your fired up and interested in your chosen area of study. 'Fire your imagination' was used as a strapline, to make you really want to learn with Stryker.
This style and image was then taken online to create a new website for Education. The websites main purpose is to advertise and promote the courses available, for surgeons wanting to learn new techniques and skills related to stryker products. The design was kept clean and striking while also allowing to be easily swapped out once new campaigns are launched in the future.
One of the key elements of the site is the interactive calendar. Again the design has been kept as simple and effective as possible. The calendar clearly shows the days that have courses available, so that potential delegates can see what is available when they are free to take a course.
Once a course is found, they can click through to get all the course information and then register their interest at the bottom. A Stryker rep will then contact them to confirm their place on the course.
