The challenge was to create a pitchbook for the Canadian art gallery ‘The Power Plant,’ intending to promote a career retrospective major exhibition of internationally recognized and renowned graphic designer, Paula Scher. The exhibition will be aimed at students of design, designers, educators, and creative executives. 

The pitchbook contains her biographical data, a sampling of her most significant works, and promotional material for the exhibition, such as posters and merchandise, which will reflect the designer’s style. 

Like the name of the retrospective “Type Rockstar,” the bold typography, doodles, and vibrant colours will leave and strong impression on the target audience and at the same time, convey Paula Scher’s bold and vivacious personality.