The F&B industry today is heavily inundated by restaurants and other food-related establishments. While many of such entities focus greatly on their menus, it is clearly evident that differentiation is based only on the sole factor of taste, and nothing beyond that. In many ways, this essentially leads to a lack of experiential flavour for consumers.
This photography style is meant to be dynamic and sparks movement, thus creating visual interest for the viewer.
It is split up into three parts so that when people commute, they will walk past each poster sequentially, imitating that of a journey through time.
Crowbar Awards 2017 - Best of Design Discipline, Finalist
Organised by the Association Of Accredited Advertising Agents
