This project was done in my Introduction to Advertising Creativity class at the University of Texas at Austin. We were to create our own non-profit around any cause, with the only stipulation being that it needed to be locally focused. So my team and I created a multi-channel marketing campaign establishing the brand 'Soul Food', a hypothetical Austin-local free food distribution service for 'starving artists'. Advertising included guerrilla marketing,multimedia ad spots and more.