The first interactive case for Nestle in digital, when edutainment helped to create trust and long-lasting loyalty. We wanted moms to stay longer as on the web-page, so as with Nestle. And we managed to achieve both goals.

We created interactive educational web-page with series of videos depicting production of Nestle cereals and casting real experts on Nestle.

We described every production step in format of funny videos when you could choose between two possible answers (right and false one) and watch different continuation in each case. Each video was followed by simple and playful questionary to evaluate and prize the audience knowledge