Project 3 Brief: Design a poster to sell a font to a designer. The project will give you an opportunity to work with typographic hierarchy in a poster format.

For this project I chose to use the font Neue Haas Grotesk Display Pro.  The typeface is known to be 'the new Helvetica' and was designed by Eduard Hoffmann and Max Miedinger in 1957.  I love this font face, simply because I am a huge fan of San serifs.

I wanted to keep the poster simply but eye catching.  I did this with the use of color and placement of text.  Visual hierarchy is very important, especially with the title.  I wanted the text to fit in a tight box shape and I feel like I managed that very well!  

These are my first attempts at my designs.  They all are very similar in design and I didn't necessarily stray from that.