The Scope of work was creating a full hard selling campaign for Divina Gardens Compound, which is owned by El Asreya development.
The Main objective was to push the sales of the compound.
The scope of work included:
1- Radio Ad Campaign: Material creation & production- Media planning & Buying - Airing Monitoring)
2- Outdoor Campaign: Planning- Designing- Applying- Monitoring
3- Press Ad: Ad design- Media Buying