Packaging design I choose to do for purity's toddler food range. This project is a primarily designed to be smart packaging, due to its reusable components. The jar is shaped like a pregnant woman's belly which works well for gripping purposes. Once the contents have been used the jar can be washed and reused and the label peels off easily, this product comes with a spoon which clips onto the capring. The capring makes dropping and losing of the lid less likely. This entire design can be used multiple times after purchase the spoon can be kept forever. The design is unisex and comes in a variety of colours.