Levi's had come up with a unique idea, selling its products on EMI (Easy Monthly Installments) Targetted primarily at youngsters, it would give aspiring Levi's customers a chance to experience the brand without the limitation of 'price'.
This campaign was my take on how to communicate the 'offer' to all Levi's enthusiasts who in this case were primarily youngsters who were either still in college or just out of college.
