As a product designer for Rite Lite Ltd., I design, develop and complete product and package designs, including concept, die-lines, artwork, and production-ready files. I've designed several products that have sold in chain stores like Bloomingdale's, Target, Bed Bath & Beyond, and in Judaica stores worldwide. Working on a very limited budget forces me to explore new creative materials and possibilities. I strive to mediate between modern design sensibilities and traditional holiday rituals.