Lazarus Clothing Company Branding Project
This is an opportunity I had for a branding run of Lazarus Clothing Company. For this project, a Logotype, hangtag, invoice, and sales sheet were commissioned to show the personality and character for the business.
I started by brainstorming three different ideas to work with in finding the company's voice. After feedback and brainstorming the three styles, I decided to move on with a clean, modern yet vintage style. in my Logotype design, I went with a serif display font with both soft and curved edges to provide the style choice.
The sales sheet project also needed to convey the high-end style of this second hand men's clothing store, and decided on a clothing item that would be sold in the store. The invoice needed to reflect the branding too, which allowed me to utilize the color and layout theming that I had set in the other designs. This project allowed me to practice layout, coloring, and typography.
