In my advanced typography class, I had the opportunity to create the logotype and brand for an upscale, secondhand clothing store, named Lazarus. I first started out by coming up with three very different ideas as to what kind of style the store should be. I ultimately ended up on more of a modern and clean style. For my logotype, I chose a rounded, sans-serif font. I surrounded the type with a thin hexagonal shape.

After creating the logotype, I picked a specific item of clothing (a button down shirt) and designed hangtags that showcased the brand. Next, I worked on a Sales Sheet and Invoice for the company. My assignment encouraged me to experiment with textual hierarchy and use of alignment.