TUBE is the music appreciation and criticism online magazine of the Ateneo Musicians' Pool. As the Art Director, I lead the rebranding (both conceptualisation and execution) of the visual identity of the magazine.
Visually, TUBE wanted to be eye-catching and modern, to appeal to its audience of university students. I combined this with the look and aesthetics of the local Philippine music gig scene (which featured a lot of bright, flashing, neon lights), to create the following collateral.
The logo was determined first (above). The name was featured in bold and graphic letters, and given a bouncy quirk to help it stand out.
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Promotional posters for TUBE calling for written contributions.
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Additional posters, and an edited version to cover changes in the deadline for contributions.
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Announcement of the new issue's release.
Website design of the online magazine, executed on Wix, per the instructions given by the Editors-in-Chief. It can be found HERE.
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Landing page of the website.
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Article directory design.
