Telkom Retail Promotional Campaign - Chinese New Year
We were tasked to create a campaign which would offer shoppers 8 fantastic deals during a time of the year where people were still trying to stabilize their finances from overspend during the Christmas season.
The deals all included a handset by the well known Chinese company, Huawei. Through our research we discovered that the promotional timetable ran over a very significant holiday, Chinese New Year, and we discovered the insight that the number 8 has long been regarded as the luckiest number in Chinese culture.
With pronunciation of 'Ba' in Chinese, the number 8 sounds similar to the word 'Fa', which means to make a fortune. It contains meanings of prosperity, success and high social status. This become a great way to celebrate the Chinese New Year, with unbeatable deals, that were definitely a lucky find.
We were tasked to create a campaign which would offer shoppers 8 fantastic deals during a time of the year where people were still trying to stabilize their finances from overspend during the Christmas season.
The deals all included a handset by the well known Chinese company, Huawei. Through our research we discovered that the promotional timetable ran over a very significant holiday, Chinese New Year, and we discovered the insight that the number 8 has long been regarded as the luckiest number in Chinese culture.
With pronunciation of 'Ba' in Chinese, the number 8 sounds similar to the word 'Fa', which means to make a fortune. It contains meanings of prosperity, success and high social status. This become a great way to celebrate the Chinese New Year, with unbeatable deals, that were definitely a lucky find.
DPS Press Ad
A1 Poster
In Store Backing Cards
Table Divider
Flyer - Front and Back
Flyer - Inside Spread
Outdoor
Television
