New Era is the biggest caps brand worldwide, and represents to consumer a canvas for self expression of an unique passion, pride & style - a symbol of a lifestyle.
Since Barbie & Hot Wheels have been relevant in the pop culture for over 40 years, becoming both lifestyle brands with the attitude that matches New Era’s, a collaboration between New Era and Mattel makes total sense!
New Era's Barbie essential collection was created for a young authentic woman not afraid to show her love for Barbie, into fashion expression in a cool look with a glamorous touch. Furthermore, nowadays the baseball cap has become a must-have accessory in the casual fashion world.
The New Era essential collection for Hot Wheels takes the brand unique essence and attitude! Just like the several styles that Hot Wheels cars can have, the collection can bring a fusion of styles like vintage, racer, trucker & street wear.
( job includes: research, creative direction, full pitch script, presentation design, collections' concept, mood boards and fashion direction, and ideas for product, packaging, retail and activations )
