Fairtrade Month (May 2018)
I had the privilege of working again with Fairtrade Canada to produce their Fairtrade Month 2018 digital toolkit--a collection of digital files for consumers and businesses alike to promote Fairtrade products in May. 2017's kit was bursting with vibrant colour, but 2018 was all about minimalism and simplicity in the organization, so neutral colours and uncluttered layouts were in order. A focus on producer empowerment in 2018 meant featuring photos of and quotes from farmers at every chance. Check out some of the finished products below!
The B2B guide (designed with retailers in mind) needed to ensure that partners were using effective and consistent messaging.
Various social media graphics were produced so that Fairtrade Month participants could look the part!
Always in high demand, a campaign poster was needed to catch the eye of consumers.
If you feel as good about the final look and feel of this campaign as we do, be sure to appreciate it below! Thanks. :)
