Fenwick of Bond Street
Irthi Contemporary Crafts Council wanted to launch their Pop-Up Store in London, U.K. along with Fenwick of Bond Street. This afternoon tea invite along with the Fashion Look book was designed and created for the Event. Primary concept included a mix of the Culture of U.A.E. hence the pattern base was thought about sand as the fashion theme was sand based. All the creatives included Sand granules which were foiled in Rose Gold Foil giving a rick experience and the statement of a premium product.
Invites
Various options were created for the Invite with Sand Patterns on the Front and Back to bring out the essence of the whole Event
Invite Box
Originally conceived the invitation was supposed to go in an elegant box with the invite fixed between glass panels which contained real sand from the United Arab Emirates, to give a legitimate feel of the nation
Invite Box
The look book contained profiles of artisans who were instrumental in creating the fashion designs for the event.
Store Front Display
The look of the Store Front was branded along with the Theme of Sand
Carrying the same theme the Social Media Posts carried the feel of the richness of the products and design.
