2012.

Goulburn, NSW. Australia's first inland city, situated between Canberra and Sydney, Australia.

We had the opportunity to work with Goulburn to build a campaign around encouraging people from Sydney and Canberra to consider moving and setting up in Goulburn. Not sure how successful we were (it wasn't the easiest sell), but Goulburn really is a charming little regional city with plenty to offer. Simple living that's tucked away, but close enough to major cities.

One thing we identified during building this campaign was helping Goulburn look the part. We helped with a refresh to their brand mark. I would've loved to roll this brand out a bit further, but the campaign was our brief. I included this as a value-add.