Branding Awareness project 2nd year: I chose to use the famous @Mcvities brand @Penguinchocolatebar to raise awareness for global warming, and the effects it has on animals who are effected by the melting ice caps. One of the main causes contributing is the non-recycling of everyday litter.

Apart from the obvious connection between the brand and the cause, I felt that the connection that the general public have with Penguin chocolate bars, now and as a child, was a good direction to get the audience to feel sympathy for Penguins, as well as other animals. I wanted to do this whilst incorporating the brand values, which involve @penguinchocolatebar using a humorous approach. 

My final outcome consists of forms of advertisement that can be seen out and about. The idea is that through lenticular printing, the audience would see the penguin at first glance, only for it to disappear when walking past, to give the design a more literal impact.