Libby Brown's profile

TACTICAL DIFFERENTIATION | One structure, many senses

Libby Brown
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TACTICAL DIFFERENTIATION | A brand design strategy case study to understand how brands can take unique ownership of iconic visual and sensory brand design, while sharing only a simple, off-the-shelf packaging structure. 
brand strategy SENSORY Packaging consumer journey product design
© Libby Brown 2015
TACTICAL DIFFERENTIATION | One structure, many senses
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Libby Brown's profile

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Libby Brown's profile
Santa Cruz, CA, USA

TACTICAL DIFFERENTIATION | One structure, many senses

Using strategic brand insight to define visual and sensory features that can set brands apart, within price-driven structural limitations.

Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives