Mattel: Uno Content
Created topical, pop-culture driven fun content for the brand in both image & video format using actual Uno decks, phone photography & some clever edits.
Created a content bucket for explaining rules, common misconceptions & general myth busting, with the 'Get Wild' Uno edition being at the forefront of all marketing.
Created 'desi' themed pop-culture content as well to reach out to the Indian audience.
International pop-culture & meme-style content
Indian pop-culture & occasions
Explaining rules through archetypes
