Next Generation Christmas Card
Next Generation Fundraising (McPherson Associates)
Below is a Christmas card I created for a client of ours at Mail America, Next Generation Fundraising. We worked with Next Generation on a multitude of different projects, but this was one of my favorite pieces I got to do for them. Next Generation was previously called McPherson Associates, so they wanted me to somehow implement the name and logo change into the theme of the card. I used vector elements for the background of the card, and then used my photoshop skills to create a logo reflection that gives the impression that the old logo is fading away as a reflection in the ice, while the new logo for Next Generation is much more bold and prominent to show the updated company identity. This was a very fun piece.
