Go! Toys & Games wanted to move beyond traditional retail store marketing to increase its brand awareness, and traffic into its Calendar Club Stores. gb marketing introduced an integrated marketing approch which included social media, e-mail marketing, advertising, media and community engagement.
gb launched a Facebook photo contest. Families that chose to have a game night would upload a photo of their family playing a game. The winner would win a $500 shopping spree. Families could also download a 20% off coupon. gb marketing worked with the community to organize family game nights with local organizations like the YMCA and the Children's Museums.
