Tetley Tea Packaging:
Below is a rebrand and new packaging for Tetley Tea. The assignment was to choose an existing tea brand and to create new creative packaging as
well as a new brand look. Their new packaging is meant to push their brand that has history and equity towards a more modern and friendly look. The illustrations depict the flavors and the packaging is color-coded accordingly, making it an easy system to apply to other flavors. Lastly, the package itself is easy to use yet offers an exciting different shape for a more refreshed and sophisticated look.
well as a new brand look. Their new packaging is meant to push their brand that has history and equity towards a more modern and friendly look. The illustrations depict the flavors and the packaging is color-coded accordingly, making it an easy system to apply to other flavors. Lastly, the package itself is easy to use yet offers an exciting different shape for a more refreshed and sophisticated look.
