Rogers Wireless Festivals Campaign
Combining a youthful brand image with cultural sensibilities of first generation South Asian Canadians, Yakoob devised several strategic campaigns to win market share for Rogers Wireless in a highly competitive marketplace.
The original "Sone pe Suhaaga" promotion coincided with the South Asian festive season, and leveraged the Television and Print campaign with sponsorship of a Bollywood blockbuster premiere.
Combining a youthful brand image with cultural sensibilities of first generation South Asian Canadians, Yakoob devised several strategic campaigns to win market share for Rogers Wireless in a highly competitive marketplace.
The original "Sone pe Suhaaga" promotion coincided with the South Asian festive season, and leveraged the Television and Print campaign with sponsorship of a Bollywood blockbuster premiere.
ROGERS WIRELESS FESTIVALS PRINT CAMPAIGN
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