Living Earth is a non-profit company involved in beach clean-ups, protecting nesting turtles, along with other environmental projects. It needs to find ways to make itself know, raise funds, and attract more volunteers. Proposed marketing strategies: offer high-end eco-tourism activities to tourists, and create a fun clothing line from which part of the sales proceeds would fund the non-profit's charitable projects.  To this end, the company would like to create a fun-loving, friendly, and approachable brand.

The logo represents Earth in its ideal, vibrant-self - which is what this non-profit is trying to restore and achieve. The chosen colors are bright and conveys vitality and a friendly aura. It depicts mostly the ocean as the non-profit is focused mainly on marine/coastal projects. The logo is meant to be featured with or without the company name and is used to brand anything from business card (see below) to clothing items.