This project is a campaign which focuses on the real dogs in

centres throughout Britain who are looking for their forever

homes. The theme of this campaign is to show that rescue 

dogs can be a perfect member of the family.

This campaign is designed to appeal to a large audience - particularly a wide range of age groups, to increase the appeal and potential success of the campaign. This is achieved with a colourful, image-based design language and obvious links to the pre-existing Dog’s Trust identity. 

The campaign is made up of a webpage and a family card game, which enables it to both embrace the accessibility digitally but also encourage more physical communication between families. 

So how does this campaign promote Dogs Trust as well as making their

dogs desirable. Single cards will be placed inside of household packaging and placed randomly in pubic places. This attacts the audiences attention making them want to find out more therefore leading them to the Dogs Trust website. The dogs on the cards are promoted showing their personalities and making them part of a fun family game. Even though only 30 dogs are features it still brings the audience to the 

website to browse and find out more giving all of them an equal chance.

This campaign shows that dogs are a vital and loving members of a 

family that bring joy and love to a home.