CITTà DI UDINE – city branding
2018
The aim of my thesis was to design and redefine the visual image of the city of Udine,
as no study has been carried out so far.
At present the turnout of tourists is based only on the word of mouth,the promotion
of the city is almost no existent.
I wanted to make the city’s image more visually appealing to tourists and citizens
so as to propose it into the Italian tourism market initially and later on the European one.
as no study has been carried out so far.
At present the turnout of tourists is based only on the word of mouth,the promotion
of the city is almost no existent.
I wanted to make the city’s image more visually appealing to tourists and citizens
so as to propose it into the Italian tourism market initially and later on the European one.
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3f16ce65520445.5af7257f5d22c.gif)
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c1374565520445.5af71d045af6a.jpg)
in the middle of the Friuli–Venezia Giulia region, between the Adriatic Sea and the Alps.
The city of Udine rises in the plains around a hill, where the castle is located.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18dbf665520445.5af71d02c9d88.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a1381065520445.5af71d02c93a0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/42136a65520445.5af71d02c98cc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/04a4e765520445.5af71d02c8f9b.jpg)
objectives of the project
– give the city a more accurate and current appeal;
– make the city recognizable;
– valorize the city and the territory through use of a contemporary language;
– standardize the tools used up to now;
– differentiate from other brands/cities;
– make tourists and citizens aware of the city's offer
– make the city recognizable;
– valorize the city and the territory through use of a contemporary language;
– standardize the tools used up to now;
– differentiate from other brands/cities;
– make tourists and citizens aware of the city's offer
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/01297265520445.5af71d0458378.jpg)
first tests
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76398365520445.5af71d045928a.gif)
Characterstic features of the city
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dbb03865520445.5af722c3d6462.jpg)
Typography used
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/40d6f065520445.5af71d045a1f5.gif)
logo construction
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b98fea65520445.5af722c3d5a12.jpg)
Study of graphic coordinated image
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2499b465520445.5af71d045a8bd.jpg)
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/952b9365520445.5af71d045b39e.jpg)
Visual concept
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18f3ce65520445.5af71d0459da0.gif)
Posters 70x100cm
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0a632465520445.5af71d0459873.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1fb76465520445.5af71d0395e1d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bb35f665520445.5af71d0395192.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/feec6e65520445.5af71d0394b3b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b997a65520445.5af71d03957dd.jpg)
Various poster sizes
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a5aa065520445.5af71d04587e6.jpg)
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8461ca65520445.5af71d0458e40.jpg)
Infographic – information boards
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/88738065520445.5af722c07a358.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/760e5b65520445.5af722c07ab48.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3ae61d65520445.5af722c079b15.jpg)
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4c5bf565520445.5af722c3d53f1.jpg)
Instagram profile suggestion
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ae39665520445.5af722c3d694e.jpg)
Mobile app layout
![City branding udine iuav University thesis tesi graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bda61c65520445.5af722c3d6035.gif)
Website layout
THANK YOU!
Thesis project
IUAV University of Venice
All the pictures and the video in this project are taken by me