THE PROBLEM
Flying with babies is always a nightmare for parents, that's why the vast majority do not even consider going through this experience, representing a large market that has been little explored by airlines.
So we dived into deep research to understand the main problems parents face on this journey, searching in lots of websites, blogs, talking to parents and experts in the industry. In this way, we could map our main insights to come up with a innovative solution to improve this experience
OPPORTUNITIES
Based on our research, we discovered two main opportunity areas.
The first one is related to the car seat. For comfort and safety reasons, using the car seat inside the airplane is the best solution for kids from 1 to 4 years old. But parents normally have to bring their own to the flight, and to do that they need to check if it's airline approved, if its measurements fit in the airplane seat and still carry it along the way with all the luggage.
Some airlines already have a CRS (child safety restrain system) inside the aircraft, but because of the weight (almost 22 lbs) and the size, it normally have space to store just one seat.
The second opportunity is related to information and tasks during the journey. In our research, we map lots of blogs and websites answering questions that parents have when traveling with babies, representing a gap in the experience that airlines are not exploring. Also, they need to remember to take lots of things in their luggage and memorize many tasks during the trip, making the experience confusing and stressful.
THE SOLUTION
Thus we designed Flying Kids, an innovative service that airlines can provide for parents and babies to improve their flight experience.
It consists of a baby seat designed specially to be stored inside the airplanes and provided for babies and little children during flight, a website that helps inform and engage them in this experience and an app to help remember everything they need to carry and the tasks during the journey.
FLYING KIDS SEAT
We designed an innovative baby seat for airplanes which the main feature is to be inflatable, weighing 75% less and occupying 70% less space in the storage inside the aircraft.
This results in a huge weight saving which is really important for flight industry, and also be stored more easily because of the compact dimensions when deflated.
VISUAL
We realized that all car seats have the same look. So we designed a more user friendly baby seat to engage kids in this experience, together with a whole visual identity for the service.
Some other features is to have a separated cover which can be removable after the flight to wash. It is also easy to be installed when deflated compared to normal seats.
It has a table that can be fitted in the baby seat so the child do not spill liquids and food at the time of eating, together with cutlery to facilitate the meal.
WEBSITE
To engage parents to travel more with their kids, we map the main informations and questions from lots of blogs and websites and put all in a single platform in a simple and easy way to ready.
APP
To help parents remember everything before and during the flight, we designed an app with a checklist of all the important information and tasks they need to remember.
The checklist already have with all the important informations, but it can be customizable for each user.
CUSTOMER JOURNEY
