Kansas City International Airport Rebrand
The design challenge was to create a new look and feel for the new Kansas City International Airport and apply it to brand extensions such as wayfinding, signage, social and traditional advertising plus environmental spaces.
Logo and Wayfinding Applications:
Taxi Wayfinding:
The original taxi photo is inset, bottom left. The edited photo is below with brand-specific taxi wayfinding applied (and NYC elements removed!).
Traditional and Social Advertising:
Environmental Concepts:
