Through their collection of coffees, Touché pays homage not only to the history of Montreal, but also its unique story. Each blend was named for a historic year that that reflects and highlights each flavour’s intensity.
In order to reposition the brand and elevate its status to luxury item, a new brand strategy was developed for Touché's coffees. Beyond simply the inspiration for the packaging, however, Montreal is at the core of Touchés roasting process: all beans are chosen and roasted locally, in small batches, and offered in both classic and organic collections.
Tam-Tam\TBWA worked closely with the client to develop not only the new logo, branding, and packaging, but also the names for each collection and blend, as well as the product strategy in order to successfully reintroduce this little known product into the Quebec market.
