Carrefour Employer branding campaign.
For such a large supermarkets chains Carrefour Romania fights, as all retailers do, with a very low employer retention rate and a rather bad name as an employer. Alongside Elastic Studio & Zee51, a new campaign was built around the "Carrefour is about people" tagline.
Campaign outline: Vlad Iorga & Elastic Studio
Creative direction & TVC script: Vlad Iorga
TVC director: Bogdan Barbulescu
DOP: Alexandru Popescu
Postproduction: Zee51
Graphics: Elastic Studio