A new startup is looking to publish a magazine called FÖRVÅNA – the Swedish word for ‘astonish’. Aimed at the 25-45 age groups, the client wishes to publish across various digital platforms. Create a product for the title that lives up to the name.
From this project, I wanted to focus on the ‘astonishing’ aspect and find particular articles what would interest the target audience, but also surprise them. I found entertainment magazines to be a great base for a startup magazine that could focus on a different theme each issue. This issue is based on the internet and takes stories from media with this particular theme.
