HKE MKE (or Hike Milwaukee) is an annual fundraising hike to benefit the Urban Ecology Center. It's similar to other fundraising walks, but this one takes place along 2.5 miles of urban nature trails and includes fun activity stations for all ages along the route.
The logo I designed includes a portion of the Urban Ecology Center logo within the heel of the boot print and a leaf shape in the front of the foot area. It was first designed in the tall version, but wide versions were also needed. The style and colors of the logo were also applied to various promotional items including posters, flyers, social media and website graphics.
Above: orientation and color variations of the HKE MKE logo
Above: Front and Back of a 4x6 promotional handout
Above left: 5.5 x 17" tall poster displayed at local businesses
Above right: Map of hike route handed to all participants. The original map was created by Gabby Marvan. I updated this one for the 2017 event.
