Designing a Visual Language​​​​​​​

After 10 years on-air, Logo TV was ready for a brand refresh and wanted to lean in on the spirit they launched with in a contemporary way. Shortening their original tagline, “Beyond Labels,” I helped to define what “Beyond” meant in the design of their new Brand Bible. In re-evaluating how their content was structured, I helped to streamline their branding across on-air, print, digital and social media.