Ashir Ajudhiya's profile

Television Identity(Discovery)

Concept
We live in the age of “alternative facts” and the as individuals in the year 2017 we are put in position of doubt and ignorance. Questioning the meaning of facts. It could be said, that facts (science) and culture are aspects of our daily lives and is part of our unique identities. Conceptualising the Discovery channel as a platform that allows the viewer to decide on what is true, is an attempt to create an investigate viewer who is curious to search their own truth based on their individual perspective of the world.
Thought Process
Stings
The idea behind all the stings was to focus on footage that represent natural forms of discovery. Be it psychical or metaphorically. This relates back to the concept of “in between”, as viewers are remind that the channel is just a platform. Whatever is your perspective on the information provided is an individual one.
Television Identity(Discovery)
Published:

Television Identity(Discovery)

Published: