Based in Northwest Arkansas, The Fayetteville Wheelmen Cycling Club was formed in the mid-90s as a small 7-person racing team. Since then, the organization has grown to over 140 members strong, comprising a diverse team of both competitive and recreational cyclists.

In affiliation with a new partnership with the Fayetteville Advertising & Promotion Commission, the Wheelmen team approached the Sells Agency to design a new, modern cycling kit appealing to both men and women. Using the A&P’s new logo and brand identity, with the addition of a bright turquoise for contrast, I created a variety of kits designed to complement a wide range of body shapes and sizes. Ultimately, of the kits I submitted, this design was not the final selection, but was my personal favorite.

Apparel design

Tourism