This is the full case video. It runs for three minutes and takes you on a journey from internal to instore.
Sorry: this video is only available in good old German.
Here’s what the VO says: "At Pfanni, we take potatoes seriously. We love them, care for them, look after them all the time. We protect the harvest and bring it home. And then: we make great things! Like our new potato hash – now in the freezer. The only thing we still need to learn is letting go… Pfanni – you will taste the love."
Here’s what the VO says: "At Pfanni, we take potatoes seriously. We love them, care for them, look after them all the time. We protect the harvest and bring it home. And then: we make great things! Like our new potato hash – now in the freezer. The only thing we still need to learn is letting go… Pfanni – you will taste the love."
Of course the design was a given. But we ran research and based our headlines on regional insights of women. This meant producing entirely new ads.
Believe it or not: this ad was shot in a very hot warehouse in Dubai. The regional client needed an entirely new copy for a product not launched elsewhere. And of course our model needed to wear a bit more for the Middle East. The copy is all about the product and how it is oh so fresh...
In addition to the ATL work we regularly produced all regional activation and instore media - mostly from scratch. And we pushed to make digital more important. Here are a few key visuals from such work for Dove Go Fresh.
