INSIGHT
When we feel stuck in complicated situations or wrong decision we have made,
we try to find a way out. But escape is not a solution. Sometimes we just need
a small deviation to see at things from a different perspective.
EXECUTION
The Renault "Crossover Range" TV campaign was aired internationally,
all across Europe. Three different stories about life-changing decisions.
And the possibility to go off-road and back, to find your own way.
CREDITS
Ceo Publicis Italia & Global Chief Creative Officer Publicis WW: Bruno Bertelli
Worldwide Creative Director Renault: Marcelo Vergara
Executive Creative Director Italia: Cristiana Boccassini
Creative Director: Francesco Martini
Digital Creative Director: Massimo Guerci
Art Director: Cecilia Moro - Digital Art Director: Iacopo Gioffrè
Copywriter: Fabio Caputi, Albertina Coacci
Production Company: Henry - Director: Martin Werner - Dop: Nicolai Bruel
Year: 2017
Digital Creative Director: Massimo Guerci
Art Director: Cecilia Moro - Digital Art Director: Iacopo Gioffrè
Copywriter: Fabio Caputi, Albertina Coacci
Production Company: Henry - Director: Martin Werner - Dop: Nicolai Bruel
Year: 2017
