Surface graphics are bright and attractive.
Colour is used to communicate varying flavours, breadth of range and brand appeal.

Benefits of the shape
- Shape of the container ergonomically fits the shape of the hand allowing for a better grip
- Shape of the glass jar is not irregular and can be easily produced
- Compact product as a whole with no removable lid (less chance of contamination; more hygienic)
- Ease of opening and closing lid (click motion)

1. Smart placement of bar cade to save space.

2. Use of Leuco dye (type of Thermochromic ink):
- Thermochromic inks changes colour with exposure to heat
- Spot applied to the cheeks of the face: high temperature Thermochromic ink designed to change colour a few degrees below the pain threshold alerting parents when the baby food is warm enough to be eaten.

Babushka dolls are known to be stacked one within the other. This ‘object-within-object’ concept is reflected in the stacking motion of the food depicted in the product graphics and also when displayed on the shelf. The collection of baby food jars (from 110g to 170g) form a unique personality on shelf as it appears like an actual Babushka doll set.

Design development: Labels