HOLT RENFREW MEN
100 BLOOR STREET WEST THE EMBODIMENT OF THE NEW TRADITION
Development of visioning, customer profiles, positioning and concepting of the Holt Renfrew Group’s newest retail brand, Holt Renfrew Men. Our visioning work led to a redefinition of luxury - expressed by a unique store experience, programming, and outreach strategy.
Brand Architecture - Brand Identity - Packaging Design - Informing Store Design and Fixturing - PR Strategy - Media Planning - Digital and Social Media Strategy - Strategic Partnerships- Marketing & Communications - Events Strategy and Programming - Copywriting - Logo Creation - Visual Merchandising
