Melissa Murphy's profile

Rochester Fashion Week's Art of Fashion

Fashion Week of Rochester includes three nights of fashion shows. I was contacted to design the event space for the opening night 'The Art of Fashion' which took place at the premiere Culver Road Armory in Rochester.

The theme this year was all about flowers and vines as a contrast to the minimalist, industrial style of the building. Designs included floor to ceiling vertical gardens designed to creep around pillars as well as thousands of rose petals lining the european runway.

The show sold out to over 400 people and was a great production. 

More photos to come!
Rochester Fashion Week's Art of Fashion
Published:

Rochester Fashion Week's Art of Fashion

Event design for fashion show

Published: