The Challenge
we are launching a new project from scratch by a niche player in the
dubai market compared to the giants, emaar, nakheel, damac etc
The solution
The key to selling the project is to instill in the investor’s mind that the
project is well-designed & planned and will appeal to potential end-users and
will be easily resold or rented out.
audience framework
the millennial end user
They spend their time online and are bombarded with information, making
their attention span very short.
So when you talk to millennials keep it
SHORT AND SIMPLE
At first glance, the project presents a predominantly modern face, with an unhindered view to an ever-changing skyline with a wide variety of scenery and new horizons.
The enviable location gives the project a prompt access to Dubai & its unique flavor and personality; a cosmopolitan society with an international lifestyle.
One moment you are gazing at the city, another moment you are right in it.
Welcome to the city’s towers.
NAME RATIONALE
Collectively known as DXB Towers, this development name is patriotic, millennial and undeniably minimalist. When spoken about as individual towers DXB Towers becomes D Tower, X Tower, B Tower, allowing each tower to have it’s own identity while remaining part of the development community.
THE NARRATIVE (TAGLINE)
THIS IS NOW.
Everything is moving fast,
everything is more "now."
Our relationship with time is changing.
Everything from last-minute holiday bookings to instant streaming of TV shows and movies is evidence of our growing impatience and the demand for instant results in every corner of our lives. Our brains are becoming hard-wired to crave instant gratification.
THANK YOU.
